Position: Marketing and Communications Manager
Department: Office of Institutional Advancement (OIA)
Supervisor: Chief Advancement Officer (CAO)
Status: Exempt, full-time regular employee; with flexible schedule option
Pacific School of Religion’s Marketing and Communications Manager plays a key role in managing, overseeing, and implementing a comprehensive marketing and communications program for the institution. The Marketing and Communications Manager will partner with the Chief Advancement Officer to assess the school’s needs and develop appropriate marketing and communications strategies in support of those needs, as well as design or oversee the design of digital and print collateral, such as websites, print materials, brand elements, and advertisements. This position will oversee internal and external communications and manage all media relations. The Marketing and Communications Manager has the privilege of working with a cross-section of our constituents including the president, board of trustees, executive leadership, faculty, staff, students, volunteers, media, and other external audiences. The candidate will possess a high-level of professionalism with the ability to thrive under pressure, and demonstrate a commitment to racial, gender, sexual orientation, and economic justice.
As a member of the Office of Institutional Advancement the Marketing and Communications Manager reports to the Chief Advancement Officer.
Essential Duties and Responsibilities:
• Managing the guidelines of the schools’ brands, visual identity, social media, website, and marketing efforts.
• Active responsibility for the schools’ social media, advertising, marketing and public relations, website, and events calendar.
• Active responsibility for the layout, design, and production of print and digital projects.
• Partner with internal departments (Advancement, Admissions, Center for LGBTQ and Gender Studies in Religion, Bade Museum of Biblical Archaeology, Community Engaged Learning, the Ignite Institute, and the Office of Community Life) to develop cohesive marketing and communications materials.
• Central role as marketing and promotions lead for institutional-wide and community events hosted by PSR or in collaboration with our many key partners.
• Analyzing and reporting marketing, communications, public relations activity and data to the CAO and any pertinent committees.
• Oversee the development, editing, and printing of biannual school magazine, Catalyst
• Design Annual Report and work with OIA team to publish, and promote report via print and online.
• Coordinating and managing information flow and Google analytics for Web site content, electronic newsletters and all outbound communications material.
• Selecting appropriate images and/or video for all projects, and digitally retouching and editing to achieve desired changes and/or look adhering to copyright guidelines.
• Working closely with external creative resources, including agencies and freelance contractors, by negotiating and representing the school and providing direction for occasional outsourced projects, managing timelines, budgets, and final production to desired outcomes.
• Supervise student workers when applicable.
• Undergraduate degree in Design, Marketing, or related field, or equivalent marketing, and design
• Minimum of three years’ experience in marketing, communications, public relations and design
• Commitment to racial, gender, sexual orientation, and economic justice and ability to work effectively in a multicultural and diverse community
• Broad experience in communications and marketing; communications planning, digital, social and print media; media and public relations; internal communications; as well as proven effectiveness engaging local, and national media.
• Proven administration and management skills, demonstrated ability to prioritize, manage interdepartmental requests and expectations; experience utilizing an online project management tools for internal marketing requests.
• Demonstrated knowledge of brand and marketing strategy, with emphasis on digital & content marketing.
• Ability to work in a fast-paced environment with attention to detail and accuracy.
• Self-starter; self-motivated
• Ability to advise administrative leadership, President and Board of Trustees on institutional communications.
• Superb oral and written communications
• Experience developing press kits both print and electronic.
• Experience managing a budget and meeting project budgets.
• Experience developing and implementing a social media strategy to communicate with all PSR constituents, prospective students, and donors.
• Mastery of software and online applications including the entire Adobe Design Suite, (Photoshop, Illustrator, InDesign, LightRoom, Premiere, Audition), Microsoft Office, including the design & development of Word documents and Powerpoint presentations, and the ability to use Excel to both analyze and present data effectively; Knowledge of HTML5, CSS, (WordPress, Drupal)
• Expertise with copywriting, copyediting, and voice & tone development, especially in regards to writing for Google Adwords, and other online ad systems.
• Experience with Google Analytics and other website analysis tools
• Experience with print shops, and knowledge of requirements for print materials and fulfillment of mailings, providing clear direction on projects, managing timelines, and deliverables.
• Capable of developing print and web design: must know how to work in both media for integrated campaigns.
• Able to provide creative direction, develop content, perform interviews, produce and oversee printing and mailing of school’s bi-annual magazine Catalyst
• Master’s degree preferred.
• Familiarity with progressive religious communities and theological education preferred.
• Experience in higher education preferred.
• Three years in supervisory/management position preferred.
• Experience developing and implementing a comprehensive and cohesive vision for marketing and communications based on an institution’s history and strategic goals.
• Record of targeting and influencing key audiences.
• Experience successfully pitching stories, interviews, and events to local and national media outlets.
This is a full-time position that offers a flexible schedule. Salary commensurate with experience. Excellent benefits package, and free parking.
Interested candidates should submit a cover letter, resume, digital portfolio, and salary requirements to firstname.lastname@example.org. The digital portfolio should include writing and design samples, and any other projects that demonstrate your skills and abilities. Incomplete applications will not be considered for review.
The position shall remain open until filled.
PSR is an Equal Opportunity Employer. Believing that diversity contributes to academic excellence and to rich and rewarding communities, PSR is committed to recruiting and retaining a diverse faculty, staff and student body. We seek candidates, particularly those from historically under-represented groups, who work furthers diversity and who bring to campus varied experiences, perspectives, and backgrounds. www.psr.edu
The work environment and physical demands described here are representative of those that must be met by an employee to perform successfully the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is primarily indoors. Some noise from computer printers and others in the work area. No significant noise/vibrations. No extreme temperatures. Frequently works with others.
-Judgment/Decision Making – Ability to prioritize own work and to perform under time constraints to meet deadlines. Ability to maintain confidentiality.
-Reading Skills – Strong skills in reading.
-Math Skills – ability sufficient to generate marketing and communication activity reports.
-Social Skills – Ability to relate collegially, cooperatively and effectively with staff, advisory board members, volunteers, donors and others. Ability to handle interpersonal conflict required for supervisory duties.
-Planning – Ability to manage multiple projects and deadlines with efficiency.
-Supervision – Ability to supervise effectively.
-Analysis – Ability to define problems, collect data, establish facts, and draw valid conclusions.
– Hours of Work – Generally 37 hours per week. Evening and weekend work will be required in order to accomplish tasks.
-Vision – Close vision required for reading correspondence/reports and working with computer.
-Hearing – Ability to hear verbal communication and to carry on telephone conversations.
-Speech – Clear speech required to interact with others as essential part of work.
-Lifting/Carrying – Some lifting and carrying of files & printed materials.
-Pushing/Pulling – Ability to push/pull desk and filing cabinet drawers.
-Sitting – Required to perform office work and during meetings.
-Reaching – Ability to reach above shoulder and below shoulder.
-Manual Dexterity – Ability to use computer keyboard.
-Walking – Ability to walk around the campus when necessary.
-Driving – Ability to drive to off-campus meetings when necessary or use public transportation.
Tools and Equipment Used
Phones, personal computers, printers, fax machine, photocopier, shredder, scanner, and calculator.
About PSR: Pacific School of Religion (PSR) is a progressive, multi-denominational seminary and center for social justice that prepares leaders to work for the well-being of all people and creation. Reflecting the interreligious and multiethnic reality of the world, PSR develops and connects individuals engaged in faith-based leadership and social activism through rigorous scholarship, practical training, and immersive fieldwork, preparing them for ongoing service including pastoral ministry, non-profit, and civic leadership, and public policy. Located in the San Francisco Bay Area and adjacent to the University of California at Berkeley campus, PSR is a member of the Graduate Theological Union (GTU), an ecumenical and interfaith consortium of seminaries, centers, and institutes.